Shannon Weaver of Jerry's Sports. Photo by Chip Scheuer.

Our readers name their favorite shopping spots in Santa Cruz County.

 

Best Adult Store   

Pure Pleasure

204 Church St, Santa Cruz. 831.466.9870

Camouflage

1329 Pacific Ave, Santa Cruz. 831.423.7613

Frenchy’s

3960 Portola Dr, Santa Cruz. 831.475.9221       

 

Best Alternative Health Services  

Nourish

130 Walnut Ave, Santa Cruz. 831.429.9355

Santa Cruz Integrative Medicine & Chi Center

21511 E Cliff Dr, Santa Cruz. 831.465.9088       

Five Branches

200 7th Ave, Santa Cruz. 831.476.8211

                 

Best Antiques

Echo Antiques

2544 Soquel Ave, Santa Cruz. 831.477.9096

Mr. Goodie’s

1541 Pacific Ave, Santa Cruz. 831.427.9997       

Clearwater Bazaar

2131 Portola Dr, Santa Cruz. 831.465.0630

 

Best Arts and Crafts    

Palace Art & Office Supply

1407 Pacific Ave, Santa Cruz. 831.427.1550

1501 41st Ave, Capitola. 831.464.2700

Beverly’s

100 Cotton Ln, Soquel. 831.475.2811

Artisans Gallery

1368 Pacific Ave, Santa Cruz. 831.423.8183

 

Best Auto Dealer   

Toyota of Santa Cruz 

4200 Auto Plaza Dr, Capitola. 831.465.8600

Ocean Honda 

3700 Soquel Ave, Santa Cruz. 831.464.7907

Subaru of Santa Cruz

4100 Auto Plaza Dr, Capitola. 831.475.3500

                 

Best Auto Repair   

Specialized Auto Inc.

2415 Chanticleer Ave, Santa Cruz. 831.462.3458

Water Star Motors

318-A River St, Santa Cruz. 831.457.0996

DMV Clinic

2335 Soquel Dr #G, Santa Cruz. 831.462.4436

                 

Best Bank (local)  

Bay Federal Credit Union

420 River St, Santa Cruz. 831.479.6000

105 Post Office Dr, Aptos. 831.479.6000

9440 Mill St, Ben Lomond. 831.479.6000

3333 Clares St, Capitola. 831.479.6000

2028 Freedom Blvd, Watsonville. 831.479.6000

255 Mt. Hermon Rd, Scotts Valley. 831.479.6000

1481 Main St, Watsonville. 831.479.6000

Santa Cruz Community Credit Union

324 Front St, Santa Cruz. 831.425.7708

1428 Freedom Blvd, Watsonville. 831.786.1970                 

Santa Cruz County Bank

7775 Soquel Dr, Aptos. 831.662.6000

819 Bay Ave, Capitola. 831.464.5300

720 Front St, Santa Cruz. 831.457.5000

4604 Scotts Valley. 831.461.5000

595 Auto Center Dr, Watsonville. 831.761.7600

 

Best Barbershop    

Johnny’s Barbershop

247 Trescony St, Santa Cruz. 831.426.8131       

Montgomery’s Barbershop

1047 Water St, Santa Cruz. 831.713.5038

Rick's Barbershop

808 41st St, Santa Cruz. 831.477.7892

                 

Best Bookstore (new)    

Bookshop Santa Cruz

1520 Pacific Ave, Santa Cruz. 831.423.0900

Capitola Book Café

1475 41st Ave #G, Capitola. 831.462.4415

Logos

1117 Pacific Ave, Santa Cruz. 831.427.5100

Best Bookstore (used)

Logos

1117 Pacific Ave, Santa Cruz. 831.427.5100

Bookshop Santa Cruz

1520 Pacific Ave, Santa Cruz. 831.423.0900

Capitola Book Café

1475 41st Ave #G, Capitola. 831.462.4415

 

Best Butcher

Shopper’s Corner

622 Soquel Ave, Santa Cruz. 831.429.1804

El Salchichero

402 #5 Ingalls St, Santa Cruz. 831.423.6328

Freedom Meat Lockers & Sausage Co.

160 Hi Grade Ln, Freedom. 831.724.4355

 

Best Car Wash

Whaler’s Car Wash

2001 Soquel Ave, Santa Cruz. 831.423.0676

Master Car Wash

2110 41st Ave, Capitola. 831.476.5033

Cruz Car Wash

2731 41st Ave, Soquel. 831.476.7246

 

Best Computer Repair

Dave’s Computer Repair

740 Front St, Santa Cruz. 831.458.1131

Click Away

303 Potrero St, Santa Cruz. 831.420.1200

User-Friendly Computing

505 River St, Santa Cruz.  831.423.9653

                 

Best Consignment Clothing

Crossroads

811 Pacific Ave, Santa Cruz. 831.458.2555         

Closet Shopper

504 Front St, Santa Cruz. 831.427.0400

Twist

1364 Pacific Ave, Santa Cruz. 831.420.1300       

 

Best Co-working Space    

Cruzio

877 Cedar St, Santa Cruz. 831.459.6301             

NextSpace    

101 Cooper St, Santa Cruz. 831.420.0710

The Satellite @ Santa Cruz

6265 Highway 9, Felton. 831.222.2100

5900 Butler Ln, Scotts Valley. 831.222.2101

 

Best Dry Cleaners  

Vapor Cleaners

285 Water St, Santa Cruz. 831.423.4646             

Almar Cleaners

857 Almar Ave, Santa Cruz. 831.429.8488         

Mission Cleaners

1224 Mission St, Santa Cruz. 831.426.4226

 

Best DVD Rental    

Cedar Street Video

235 Cathcart St, Santa Cruz. 831.423.4466

East Cliff Video

2-1511 East Cliff Dr, Santa Cruz. 831.462.0707

Westside Video

1511 Mission St, Santa Cruz. 831.458.0134

 

Best Eyewear  

Eye Q

1101 Pacific Ave, Santa Cruz. 831.466.3937

Plaza Lane Optometry

1537 Pacific Ave, Santa Cruz. 831.429.2020

Spex  

124 Church St, Santa Cruz. 831.454.9999 831.469.0961

                 

Best Fabric   

Hart’s Fabric

1620 Seabright Ave, Santa Cruz. 831.423.5434

Beverly’s

100 Cotton Ln, Soquel. 831.475.2811

Judy’s Sewing Center

1501 41st Ave, Capitola. 831.464.8181

                 

Best Flooring/ Carpet Store

San Lorenzo Floors

3113 Scotts Valley Dr, Scotts Valley. 831.461.1300

Rainbow Carpet

6000 Soquel Ave, Santa Cruz. 831.462.9721

Warehouse Direct

320 Coral St, Santa Cruz. 831.429.8221             

                 

Best Flower Shop   

Flower Shack 

614 S Branciforte Ave, Santa Cruz. 831.423.3877

Ace’s Flowers

7520 Soquel Dr, Aptos. 831.688.2237               

Ferrari Florist

514 Front St, Santa Cruz. 831.460.7000

                 

Best Free Wifi     

The Abbey    

350 Mission St, Santa Cruz. 831.429.1058

Verve Coffee Roasters

816 41st Ave, Santa Cruz. 831.475.7776

104 Bronson St, Santa Cruz. 831.464.8141

1540 Pacific St, Santa Cruz. 831.600.7784

Santa Cruz Coffee Roasting

1330 Pacific Ave, Santa Cruz. 831.459.0100

                 

Best Furniture     

SC41 Furniture

2647 41st Ave, Soquel. 831.464.2228

Modern Life 

925 41st Ave, Santa Cruz. 831.475.6802

Sweet's Wood Furniture 

3131 Soquel Dr, Santa Cruz. 831.462.3446        

                 

Best Garden Supply

Pro Build

235 River St, Santa Cruz. 831.423.0223

2435 41st Ave, Soquel. 831.475.6100

5843 Graham Hill Rd, Felton. 831.335.4423

1230 Thompson Ave, Santa Cruz. 831.475.7575

Garden Company

2218 Mission St, Santa Cruz. 831.429.8424

Dig Gardens

420 Water St, Santa Cruz. 831.466.344

                 

Best Gift Shop     

Artisans Gallery

1368 Pacific Ave, Santa Cruz. 831.423.8183

Stripe

107 Walnut Ave, Santa Cruz. 831.421.9252

Norrie's at the UCSC Arboretum

Arboretum, 1156 High St, Santa Cruz. 831.427.1524

                 

Best Green Business     

Nourish

130 Walnut Ave, Santa Cruz. 831.429.9355

L'Atelier Salon & Spa

114 Pearl Alley, Santa Cruz. 831.423.4247

Allterra Environmental

207 McPherson St, Santa Cruz. 831.425.2608

 

Best Grocery Store

New Leaf

1101 Fair Ave, Santa Cruz. 831.426.1306

1134 Pacific Ave, Santa Cruz. 831.425.1793

1210 41st Ave, Capitola. 831.479.7987

13159 Hwy 9, Boulder Creek. 831.338.7211

6240 Hwy 9, Felton. 831.335.7322                   

Shopper’s Corner

622 Soquel Ave, Santa Cruz. 831.429.1804

Staff of Life

1266 Soquel Ave, Santa Cruz. 831.423.8632

 

Best Hair Salon    

L’Atelier Salon & Spa

114 Pearl Alley, Santa Cruz. 831.423.4247

Miss Mae's

527 Seabright Ave, Santa Cruz. 831.425.1744

Lavish

602 Soquel Ave, Santa Cruz. 831.457.1544

                 

Best Hardware Shop

Ace Hardware

855 Almar Ave, Santa Cruz. 831.426.7650

20 El Pueblo Rd, Scotts Valley. 831.438.0331

218 Mt. Hermon Rd, Scotts Valley. 831.438.0581

12990 Hwy 9, Boulder Creek. 831.338.6467

9470 Hwy 9, Ben Lomond. 831.336.5142

72 Rancho Del Mar, Aptos. 831.662.0222

1984 Freedom Blvd, Freedom. 831.724.4740

451 Main St, Watsonville. 831.724.4749

Orchard Supply Hardware

1601 41st Ave #T, Capitola. 831.475.7701

Pro Build

Multiple locations

                 

Best Headshop

Pipeline

818 Pacific Ave, Santa Cruz. 831.425.7473

Needful Things

428 Front St, Santa Cruz. 831.425.8653

Home Blown Glass

1010 Pacific Ave, Santa Cruz. 831.460.0420

 

Best Home Decorating    

Stripe

107 Walnut Ave, Santa Cruz. 831.421.9252

Modern Life  

925 41st Ave, Santa Cruz. 831.475.6802

Saffron & Genevieve

910 Soquel Ave, Santa Cruz. 831.464.4506        

 

Best Home Furnishings   

SC41 Furniture

2647 41st Ave, Soquel. 831.464.2228

Modern Life  

925 41st Ave, Santa Cruz. 831.475.6802

Stripe

107 Walnut Ave, Santa Cruz. 831.421.9252

                 

Best Hotel    

The Dream Inn

175 West Cliff Dr, Santa Cruz. 831.426.4330

Hotel Paradox

611 Ocean St, Santa Cruz. 831.425.7100

Chaminade Resort & Spa

1 Chaminade Ln, Santa Cruz. 831.475.5600

                 

Best Hydroponic Store    

Santa Cruz Hydroponics

4000 Cordelia Lane #1, Soquel. 831.475.9900

138 Ingalls St #K, Santa Cruz. 831.466.9000       

5980 Hwy 9, Felton. 831.335.9990

4654 Scotts Valley Dr, Scotts Valley. 831.438.5050

Mountain Feed & Farm

9550 Hwy 9, Ben Lomond. 831.336.8876

Specialty Garden

7 Hangar Way, Watsonville. 831.768.0420

 

Best Innovative New Business 

Luma

1010 Center St, Santa Cruz. 831.325.2620

Bike Dojo

1101 Pacific Ave, Santa Cruz. 831.743.5475

Santa Cruz Challenge

615 Washington St, Santa Cruz. 831.222.0189

                 

Best Internet Company

Cruzio

877 Cedar St Ste 150, Santa Cruz. 831.459.6301

Got.Net

303 Potrero St, Ste #40-E, Santa Cruz. 831.460.2000

Comcast

123 Doyle St, Santa Cruz. 800.945.2288

 

Best Jewelry       

Dell Williams

1320 Pacific Ave, Santa Cruz. 831.423.4100

Artisans Gallery

1368 Pacific Ave, Santa Cruz. 831.423.8183       

Pacific Trading Co.

1224 Pacific Ave, Santa Cruz. 831.423.3349

                 

Best Kids’ Clothing     

Jelli Beanz

2555 Soquel Dr, Santa Cruz. 831.462.6700

Childish

1100 Soquel Ave, Santa Cruz. 831.454.8208

Hopscotch

8061 Valencia St, Aptos. 831.662.2748

                 

Best Kitchen Store

Chefworks

1527 Pacific Ave, Santa Cruz. 831.426.1351

Le Chef

94 Rancho Del Mar, Aptos. 831.685.1808

Mountain Feed & Farm

9550 Hwy 9, Ben Lomond. 831.336.8876

 

Best Landscape     

TerraNova Ecological Landscaping

815 Almar St, Santa Cruz. 831.425.3514

Dreamscape

P.O. Box 3192 , Santa Cruz. 831.476.6800          

Kate's Kitchen Garden

831.425.1541

 

Best Lawyer   

Ben Rice

331 Soquel Ave # 203, Santa Cruz. 831.425.0555 www.benricelaw.com  

Caleb Baskin 

331 Soquel Avenue #100, Santa Cruz. 831.425.8999

Lesley Harris

55 River St #100, Santa Cruz. 831.458.0502

 

Best Lighting

Riverside Lighting

300 Soquel Ave, Santa Cruz. 831.423.7411

Illuminee

402 Ingalls St, Santa Cruz. 831.423.1121

Om Gallery

1201 Pacific Ave, Santa Cruz. 831.425.9107

 

Best Lingerie

Camouflage

1329 Pacific Ave, Santa Cruz. 831.423.7613

Amoureuse

1119 Soquel Ave, Santa Cruz. 831.423.7363

Legs

1517 Pacific Ave, Santa Cruz. 831.429.1940

                 

Best Mani/Pedi

Tracy’s Nails

1420 41st Ave, Capitola. 831.462.2292

L'Atelier Salon & Spa

114 Pearl Alley, Santa Cruz. 831.423.4247         

Felton Nails 

6265 Graham Hill Rd, Felton. 831.335.5464

 

Best Massage School

Twin Lakes College

1525 Seabright Ave, Santa Cruz. 831.476.2152

Cypress Health Institute

21511 E Cliff Dr, Santa Cruz. 831.476.2115       

Five Branches

200 7th Ave, Santa Cruz. 831.476.8211

                 

Best Mens’ Clothes

Stripe

107 Walnut Ave, Santa Cruz. 831.421.9252

117 Walnut Ave, Santa Cruz. 831.421.9252 (Men’s store)

Patrick James

7538 Soquel Dr, Aptos. 831.688.2105

So Fresh     

911 Cedar St, Santa Cruz. 831.600.8703

                 

Best Musical Instruments

Sylvan Music

1521 Mission St, Santa Cruz. 831.427.1917

Union Grove

1003 Pacific Ave, Santa Cruz. 831.427.0670

The Starving Musician

1400 Ocean St, Santa Cruz. 831.426.1975          

 

Best Pet Grooming  

Bed & Biscuits/Groomingdales

2341 17th Ave, Santa Cruz. 831.475.1580

Shampoo Chez

1380 Soquel Ave, Santa Cruz. 831.427.2284

Tail Waggers Pet Grooming Salon

224 Cardiff Place, Santa Cruz. 831.425.1517

 

Best Pet Sitting   

Happy Tails

1125 El Solyo Heights Dr, Felton. 831.247.8245

Bed & Biscuits/Groomingdales

2341 17th Ave, Santa Cruz. 831.475.1580

Marty's Pet Sitting  

P.O. Box 2104, Santa Cruz. 831.295.4448

                 

Best Pet Store     

Pet Pals

3660 Soquel Dr, Soquel. 831.464.8775

Aptos Feed & Pet Supply

7765 Soquel Dr, Aptos. 831.685.3333

Mountain Feed & Farm

9550 Hwy 9, Ben Lomond. 831.336.8876

 

Best Pharmacy

Westside Pharmacy

1401 Mission St, Santa Cruz. 831.423.7175

Horsnyder's Pharmacy

1226 Soquel Ave, Santa Cruz. 831.458.1400

Tom's Pharmacy

1203 Mission St, Santa Cruz. 831.426.4252

 

Best Photo Developing   

Bay Photo

715 Soquel Ave, Santa Cruz. 831.425.1100

2161 Delaware Ave, Santa Cruz. 831.475.6686

119 Walnut Ave, Santa Cruz. 831.425.1100

Costco

220 Sylvania Ave, Santa Cruz. 831.469.0961

CVS

1700 Mission St. 831.457.2481

600 Front St, Santa Cruz. 831.426.7676

 

Best Piercing Studio    

Staircase Tattoo & Body Piercing

628 Ocean St, Santa Cruz. 831.425.7644

52 Front St, Santa Cruz. 831.454.0344               

Way Body Arts

1010 Fair Ave #D, Santa Cruz. 831.676.8048

True Art

1430 Soquel Ave, Santa Cruz. 831.426.8783

 

Best Pilates

Agile Monkey

128 Pearl Alley, Santa Cruz. 831.458.4125

Pleasure Point Pilates

22602 E Cliff Dr, Santa Cruz. 831.477.9019

Body in Motion

783 Rio Del Mar Blvd #55, Aptos. 831.685.1779

                 

Best Portrait Photographer  

Devi Pride

1060 River Street Ste 103, Santa Cruz. 831.600.6055

 http://www.devipride.com

Portia Shao

303 Potrero St #45-201, Santa Cruz. 831.426.1400

www.positivevista.com/

Rebecca Stark

627 Center St, Santa Cruz. 831.325.4183

www.rebeccastarkphotography.com

                 

Best Real Estate Agent

David Lyng

129 Water St, Santa Cruz. 831.458.2200

Sereno Group

2407 Porter St #150, Soquel. 831.460.1100

Coldwell Banker

824 B Mission St, Santa Cruz. 831.469.8000

 

Best Record/CD Store

Streetlight Records

939 Pacific Ave, Santa Cruz. 831.421.9200

Logos

1117 Pacific Ave, Santa Cruz. 831.427.5100

Metavinyl

320 Cedar St, Santa Cruz. 831.466.9027

                 

Best Roofers  

Knox Roofing

46 El Pueblo Rd A, Scotts Valley. 831.706.2124

Turk the Roofer

3330 Gross Rd, Santa Cruz. 831.479.9653

Barbic Roofing

1340 Orchard Dr, Santa Cruz. 831.458.1482

                 

Best Senior Case Service

Dominican Oaks

3400 Paul Sweet Rd, Santa Cruz. 831.462.6257

Senior Network Services     

114 5th St, Watsonville. 831.728.1751

Visiting Angels

1658 Soquel Dr, Santa Cruz. 831.430.0616

                 

Best Solar Company

Allterra Environmental 

207-B McPherson St, Santa Cruz. 831.425.2608

Solar Technologies

619 Soquel Ave, Santa Cruz. 831.421.0440

Santa Cruz Solar

831.685.2786

 

Best Tanning  

Paradise Tanning

3555 Clares St, Capitola. 831.426.7985              

Tanner’s Cove

245 Mt. Hermon Rd #D, Scotts Valley. 831.438.6501

1420 41st Ave, Capitola. 831.475.8267

1437 Main St, Watsonville. 831.761.8267

Tan Line

849 Soquel Ave, Santa Cruz. 831.426.4040        

                 

Best Tattoo Studio

Staircase Tattoo & Body Piercing

628 Ocean St, Santa Cruz. 831.425.7644

52 Front St, Santa Cruz. 831.454.0344               

Chimera Tattoo

1010 Fair Ave #D, Santa Cruz. 831.426.8876

O’Reilly’s Tattoo

1108 Mission St, Santa Cruz. 831.425.7690       

                 

Best Thrift Store  

Front Street Thrift

521 Front St, Santa Cruz. 831.429.6975

Abbot's Thrift

6164 Hwy 9, Felton. 831.335.0606

Crossroads

811 Pacific Ave, Santa Cruz. 831.458.2555

                 

Best Toy Store     

Jelli Beanz

2555 Soquel Dr, Santa Cruz. 831.462.6700

Childish

1100 Soquel Ave, Santa Cruz. 831.454.8208      

Kaleidoscope

828 Bay Ave, Capitola. 831.475.0210

                 

Best Veterinarian  

Westside Animal Hospital

411 Laurel St, Santa Cruz. 831.427.2239            

Harbor Veterinary Hospital

2202 Soquel Ave, Santa Cruz. 831.476.2202

Felton Veterinary Hospital

5980 Hwy 9, Felton. 831.335.3466

                 

Best Vintage  Clothing

Moon Zoom

813 Pacific Ave, Santa Cruz. 831.423.8500

Tomboy

1207 Soquel Ave, Santa Cruz. 831.425.1405

Cognito

821 Pacific Ave, Santa Cruz. 831.426.5414

 

Best Waxing   

European Wax Center

1955 41st Ave B7, Capitola. 831.477.9331

Simply Skin

500 Soquel Ave, Santa Cruz. 831.429.9400

L'Atelier Salom & Spa

114 Pearl Alley, Santa Cruz. 831.423.4247

                 

Best Womens’ Clothing

Pacific Trading Co.

1224 Pacific Ave, Santa Cruz. 831.423.3349

504 Bay Ave, Capitola. 831.476.6109

Stripe

107 Walnut Ave, Santa Cruz. 831.421.9252        

Pretty Mama

1501 41st Ave, Capitola. 831.464.3700