Writing Your Best Business Plan

This seminar will help you identify the most appropriate business planning format for starting or expanding a business, marketing basics, and a strategic plan to put your business on the road to success. Learn how to establish realistic goals and objectives, determine startup costs, as well as various methods of financing your startup.

Drafting a business plan is the first step to obtaining free of charge counseling from the SBDC.

Presented by: Keith Holtaway
Originally from the East Coast, Keith Holtaway has been a Santa Cruz resident and entrepreneur for the past 35 years. Over time he started a variety of business, the last of which he ran for 16 years and employed over 100 people spread out over 5 locations in Santa Cruz and the Bay Area. He sold that business in 1997 and began his work as a consultant. In addition to his private practice he also works with the Small Business Development Centers at Cabrillo College and Cal State Monterey Bay. His focus has been on business planning and development for both startups and businesses in need of turnaround assistance as well as working with established companies on their annual plans. This seminar will help you identify the most appropriate business planning format for starting or expanding a business, marketing basics, and a strategic plan to put your business on the road to success. Learn how to establish realistic goals and objectives, determine startup costs, as well as various methods of financing your startup.