NewsBusiness
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Businesses Feel Parking Bite
NewsLocalBusinessCommunity Apr 02, 2013, by Jacob Pierce 4 Comments
The Department of Public Works calls it Lot 10. Customers and employees in the City of Santa Cruz think of it as one of the last bastions of downtown’s free parking. But it won’t be for long.
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Downtown Businesses React to Shooting
BusinessCommunity Feb 12, 2013, by Jacob Pierce 1 Comments
“Oh my gosh, what’s happening to Santa Cruz?” Carlos Ortiz of Planet Fresh Gourmet Burritos said two days after a tragic shooting near the restaurant. “It wasn’t like this five years ago.”
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Santa Cruz is Homebrewing Hub
NewsBusinessCommunity Feb 12, 2013, by Lily Stoicheff 1 Comments
Beer is a beloved member of my inner circle. To simply classify it as a beverage omits the strong artistic connection I feel to it, and the instant bond it creates with other like-minded brew-philes. So I decided to put some DIY where my mouth is and make my own. In the Santa Cruz community, I am certainly not alone.
James Hoffner, a member of the Santa Cruz-based brewing supply co-op Seven Bridges, says brewing is booming, and doesn’t show any signs of slowing down.
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The Joy of Zumba
NewsBusiness Jan 22, 2013, by Maria Grusauskas 1 Comments
It all started by accident. Alberto “Beto” Perez showed up to teach an aerobics class in Cali, Columbia, and forgot his traditional aerobics music. So he improvised with some mix tapes of salsa and merengue music he had in his backpack. The class went wild for the resulting workout, and Zumba was born.
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Essential Oil Therapy Can Reduce Stress
NewsEnvironmentBusiness Dec 18, 2012, by Maria Grusauskas 2 Comments
The philosophy of Christine Nickell’s practice, Botanical Reflexology, grounds itself in the fact that, in some estimations, 75 percent of diseases are caused by stress. She uses a harmonious blend of two healing modalities—essential oil therapy, or plant medicine, and reflexology, which can be traced as far back as 2033 B.C.
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Jazzercise’s Devoted Local Following
NewsBusiness Dec 18, 2012, by Georgia Perry 2 Comments
Jazzercise, Inc. is one of the most successful fitness corporations of all time. With $97 million in revenue for 2011, the Carlsbad-based company was ranked No. 1 on the 2012 San Diego Business Journal’s Women-Owned Business List and 27 on Entrepreneur Magazine’s annual list of the top franchises.
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Warriors Stadium Keeps on Track
BusinessSports Nov 20, 2012, by Steve Palopoli 1 Comments
Anyone who caught the totally jacked-looking steel framework towering over Front Street—after a construction mishap at the site of the Santa Cruz Warriors arena a couple of weeks ago—might have wondered just how far back in a construction schedule something like that will set you.
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Standing Desks Improve Health & Life Expectancy
NewsBusiness Nov 13, 2012, by Maria Grusauskas 1 Comments
Sitting. It seems as innocent and natural as breathing or sipping a cup of tea. And yet, some health experts warn that too much of it could be deadly. Most people understand the connection between obesity and poor health, and the importance of being physically active every day. But public health guidelines rarely mention the importance of reducing sitting time—even if you’re active—and they probably should.
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New Nonprofit Supports Pre-Columbian Tribe
NewsBusinessCommunity Nov 13, 2012, by Georgia Perry
It was 1971 in Mexico, and Brant Secunda, an 18-year-old kid from New Jersey, lay unconscious on a patch of dusty, clay-like ground. A wanderer who ventured below the border to learn how to make pottery, he wound up stumbling upon an ancient civilization. That may not seem so surprising—Mexico has an abundance of ancient ruins. But this ancient civilization was alive and well.
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Local Witch Embraces Pagan New Year
NewsBusinessCommunity Oct 30, 2012, by Georgia Perry
“Traditionally it’s the season of death. It’s the dark half of the year starting,” says Birch, owner of the Sacred Grove witchcraft shop in Seabright. Sahmain is their New Years Eve, as it marks the beginning of winter and the end of summer. Witches believe that the veil between our world and the spirit world is thinnest around Sahmain, making it easier to contact spirits and ancestors who have died.
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