Innovator Drives Museum’s Success

The author of what is becoming the
cutting-edge bible for museum administrators, Nina Simon is being
hailed nationally as a visionary.

Called a “museum visionary” by Smithsonian magazine, Nina Simon and her staff—one of whom moved here from Sweden solely for the chance to learn from her—have transformed downtown’s Museum of Art and History (MAH) from a traditional and largely unknown museum into a thriving, active hub for the entire city of Santa Cruz by asking one question: “How do we take what makes participation work on the web and embed it into a physical space?”

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