Ray Collett Rare and Extraordinary Plant Lecture Series: Liv O'Keeffe

What People Don't Know,  Lessons from Two Years with the California Native Plant Society with Liv O'Keeffe.

Thursday, November 1, 2018
7:00pm in Horticulture II Building
Free community event and free parking, donations welcome!

In 2016, marketing and communications professional Liv O'Keeffe left a thriving corporate career for a once-in-a-lifetime chance to join one of the worlds' most influential botanical conservation organizations. Hear the three things that blew her mind and what she wants every Californian to know. Liv O'Keeffe was born and raised in California, where she nicknamed her first houseplant at age 8, caught polliwogs at the nearby swamp, and imagined the natural world to be her Narnia. A journalist by trade, she went on to become a digital and content strategist, most recently serving as the digital marketing director for the Northern California-based Sutter Health, an organization of 50,000 employees. Today, she is the Senior Director of Communications and Engagement for the California Native Plant Society where she's working to help her fellow humans appreciate the intersection between our deep need for beauty, our native plants and places, and, ultimately, our survival.