From adult store to women’s clothing, the winners of our annual Reader Survey (shopping & services category).
BEST Adult Store
Pure Pleasure
204 Church St, Santa Cruz. 831.466.9870
Camouflage
1329 Pacific Ave, Santa Cruz. 831.423.7613
Frenchy’s
3960 Portola Dr, Santa Cruz. 831.475.9221
BEST Antiques
Mr. Goodie’s
1541 Pacific Ave, Santa Cruz. 831.427.9997
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
Crawford Antiques
4401 Soquel Dr, Soquel. 831.462.1528
BEST Arts & Crafts
Palace
1407 Pacific Ave, Santa Cruz. 831.427.1550
1501 41st Ave, Capitola. 831.464.2700
Lenz Arts
142 River St, Santa Cruz. 831.423.1935
Beverly’s
100 Cotton Ln, Soquel. 831.475.2811
BEST Auto Repair
DMV Clinic
2335 Soquel Dr #G, Santa Cruz. 831.462.4436
Specialized Auto Inc.
2415 Chanticleer Ave, Santa Cruz. 831.462.3458
Water Star Motors
318-A River St, Santa Cruz. 831.457.0996
BEST Barbershop
Rick’s Barber Shop & Salon
808 41st Ave, Santa Cruz. 831.477.7892
Super Cuts
550 River St #C, Santa Cruz. 831.429.8713
266 Mt. Hermon Rd #5, Scotts Valley. 831.438.2786
1955 41st Ave B-4, Capitola. 831.476.1105
Montgomery’s
1047 Water St, Santa Cruz. 831.713.5038
BEST Bookstore (new)
Bookshop Santa Cruz
1520 Pacific Ave, Santa Cruz. 831.423.0900
Capitola Book Café
1475 41st Ave #G, Capitola. 831.462.4415
Logos
1117 Pacific Ave, Santa Cruz. 831.427.5100
BEST Bookstore (used)
Logos
1117 Pacific Ave, Santa Cruz. 831.427.5100
Bookshop Santa Cruz
1520 Pacific Ave, Santa Cruz. 831.423.0900
Literary Guillotine
204 Locust St, Santa Cruz. 831.457.1195
BEST Butcher
Shopper’s Corner
622 Soquel Ave, Santa Cruz. 831.429.1804
New Leaf
Multiple locations
El Salchichero
402 #5 Ingalls St, Santa Cruz. 831.423.6328
BEST Camera Shop
Bay Photo
715 Soquel Ave, Santa Cruz. 831.425.1100
2161 Delaware Ave, Santa Cruz. 831.475.6686
2959 Park Ave, Soquel. 831.475.6090
Monterey Bay Photo
763 Lighthouse Ave, Monterey. 831.372.6337
Best Buy
2650 41st Ave, Soquel. 831.465.0956
BEST Car Wash
Whaler’s
2001 Soquel Ave, Santa Cruz. 831.423.0676
Master Car Wash
2110 41st Ave, Capitola. 831.476.5033
Cruz Car Wash
2731 41st Ave, Soquel. 831.476.7246
BEST Computer Repair
Dave’s Computer Repair
740 Front St, Santa Cruz. 831.458.1131
Click Away
303 Potrero St, Santa Cruz. 831.420.1200
Cruzio
903 Pacific Ave, Santa Cruz. 831.459.6301
BEST Dry Cleaners
Pacific Dry Cleaners
511 Cedar St, Santa Cruz. 831.423.0644
Classic Cleaners
609 Soquel Ave, Santa Cruz. 831.423.2630
2220 Soquel Ave, Santa Cruz. 831.475.5972
809 Bay Ave, Capitola. 831.479.0650
Vapor
285 Water St, Santa Cruz. 831.423.4646
BEST Neighborhood DVD Rental
Cedar Street Video
235 Cathcart St, Santa Cruz. 831.423.4466
Westside Video
1226 Mission St, Santa Cruz. 831.458.0134
East Cliff Video
201511 East Cliff Dr, Santa Cruz. 831.462.0707
BEST Eyewear
Eye Q
1101 Pacific Ave, Santa Cruz. 831.466.3937
Spex
124 Church St, Santa Cruz. 831.454.9999
Plaza Lane Optometry
1537 Pacific Ave, Santa Cruz. 831.429.2020
BEST Fabric
Hart’s Fabric
1620 Seabright Ave, Santa Cruz. 831.423.5434
Beverly’s
100 Cotton Ln, Soquel. 831.475.2811
JoAnn Fabric and Craft
4950 Almaden Expwy, Ste 10, San Jose. 408.265.5970
19765 Stevens Creek Blvd, Cupertino. 408.446.4204
BEST Flooring/Carpet
MMM Carpets Unlimited
415-A River St, Santa Cruz. 831.466.9170
Floors Etc
2241 40th Ave, Santa Cruz. 831.462.5586
Rainbow Carpet
6000 Soquel Ave, Santa Cruz. 831.462.9721
BEST Flower Shop
Flower Shack
614 S. Branciforte Ave, Santa Cruz. 831.423.3877
Ferrari Florist
514 Front St, Santa Cruz. 831.460.7000
Bonny Doon Garden Co.
1520 Pacific Ave (kiosk), Santa Cruz. 831.457. 2905
1101 Fair St, Santa Cruz (inside New Leaf). 831.421.0975
BEST Free Wifi
Caffé Pergolesi
418 A Cedar St, Santa Cruz. 831.426.1775
Cruzio
903 Pacific Ave, Santa Cruz. 831.459.6301
Starbucks
1335 Pacific Ave, Santa Cruz. 831.459.7681
BEST Garden Supply / Nursery
Pro Build
235 River St, Santa Cruz. 831.423.0223
2435 41st Ave, Soquel. 831.475.6100
5843 Graham Hill Rd, Felton. 831.335.4423
1230 Thompson Ave, Santa Cruz. 831.475.7575
Garden Company
2218 Mission St, Santa Cruz. 831.429.8424
Dig Gardens
420 Water St, Santa Cruz. 831.466.3444
BEST Gift Shop
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
Artisans Gallery
1368 Pacific Ave, Santa Cruz. 831.423.8183
Zinnias
219 Mt. Hermon Rd, Scotts Valley. 831.430.9466
BEST Green Business
Greenspace
1122 Soquel Ave, Santa Cruz. 831.423.7200
L’Atelier
114 Pearl Alley, Santa Cruz. 831.423.4247
Oasis Hair & Skin
1664 Soquel Dr #C, Santa Cruz. 831.464.8550
BEST Grocery
NEW LEAF
Multiple locations
Shopper’s Corner
622 Soquel Ave, Santa Cruz. 831.429.1804
Staff of Life
1266 Soquel Ave, Santa Cruz. 831.423.8632
BEST Hair Salon
L’Atelier
114 Pearl Alley, Santa Cruz. 831.423.4247
Oasis Hair & Skin
1664 Soquel Dr #C, Santa Cruz. 831.464.8550
Bliss Salon
9051 Soquel Dr, Aptos. 831.662.1300
BEST Hardware Store
Orchard Supply Hardware
1601 41st Ave #T, Capitola. 831.475.7701
Pro Build
Multiple locations
Ace Hardware
855 Almar Ave, Santa Cruz. 831.426.7650
20 El Pueblo Rd, Scotts Valley. 831.438.0331
218 Mt. Hermon Rd, Scotts Valley. 831.438.0581
12990 Hwy 9, Boulder Creek. 831.338.6467
9470 Hwy 9, Ben Lomond. 831.336.5142
72 Rancho Del Mar, Aptos. 831.662.0222
1984 Freedom Blvd, Freedom. 831.724.4740
451 Main St, Watsonville. 831.724.4749
BEST Headshop
Pipeline
818 Pacific Ave, Santa Cruz. 831.425.7473
Graffix Pleasure
809 Pacific Ave, Santa Cruz. 831.423.2940
Home Blown Glass
1010 Pacific Ave, Santa Cruz. 831.460.0420
BEST Home Furnishings
SC 41
2647 41st Ave, Soquel. 831.464.2228
Modern Life Home Furnishings
925 41st Ave, Santa Cruz. 831.475.6802
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
BEST Hotel
Dream Inn
175 West Cliff Dr, Santa Cruz. 831.426.4330
Chaminade
One Chaminade Ln, Santa Cruz. 831.475.5600
Seascape Resort
One Seascape Resort Dr, Aptos. 800.929.7727
BEST Internet Service
Cruzio
903 Pacific Ave, Santa Cruz. 831.459.6301
Comcast
123 Doyle St, Santa Cruz. 800.945.2288
Got.Net
303 Potrero St, Ste #40-E, Santa Cruz. 831.460.2000
BEST Jewelry
Dell Williams
1320 Pacific Ave, Santa Cruz. 831.423.4100
Artisans Gallery
1368 Pacific Ave, Santa Cruz. 831.423.8183
The Vault
1339 Pacific Ave, Santa Cruz. 831.426.3349
BEST Kid’s Clothing
Baby Shoppe
1101 B Pacific Ave, Santa Cruz. 831.600.8406
110 B Stockton Ave, Capitola. 831.479.9062
Jelli Beanz
2555 Soquel Dr, Santa Cruz. 831.462.6700
The Little People’s Store
2601 South Main St, Soquel. 831.476.7244
BEST Kitchen Store
Chefworks 1527 Pacific Ave, Santa Cruz. 831.426.1351
Outside-In Home
7568 Soquel Dr, Aptos. 831.684.0178
Bed Bath & Beyond
3555 Clares St, Santa CRuz. 831.462.9848
BEST Landscaper
Terra Nova
815 Almar Ave, Santa Cruz. 831.425.3514
Paradise Landscape
1514 Brommer St, Santa Cruz. 831.475.1714
Dreamscape
1916 Encina Dr, Santa Cruz. 831.476.6800
BEST Lawyers
Ben Rice
331 Soquel Ave, Ste 203, Santa Cruz. 831.425.0555 www.benricelaw.com
Caleb Baskin
331 Soquel Ave, Ste 100, Santa Cruz. 831.425.8999
Eileen Hamilton
905 Cedar St, Santa Cruz. 831.426.1482 www.ehamiltonlaw.com
BEST Lighting
Riverside Lighting
300 Soquel Ave, Santa Cruz. 831.423.7411
Illuminee
402 Ingalls St, Santa Cruz. 831.423.1121
Johnson Art Studio
1055 17th Ave, Santa Cruz. 831.464.0567
BEST Lingerie
Camouflage
1329 Pacific Ave, Santa Cruz. 831.423.7613
Amoureuse
1119 Soquel Ave, Santa Cruz. 831.423.7363
Pure Pleasure
204 Church St, Santa Cruz. 831.466.9870
BEST Local Bank
Bay Federal Credit Union
420 River St, Santa Cruz. 831.479.6000
105 Post Office Dr, Aptos. 831.479.6000
9440 Mill St, Ben Lomond. 831.479.6000
3333 Clares St, Capitola. 831.479.6000
2028 Freedom Blvd, Freedom. 831.479.6000
255 Mt. Hermon Rd, Scotts Valley. 831.479.6000
1481 Main St, Watsonville. 831.479.6000
Santa Cruz Community Credit Union
324 Front St, Santa Cruz. 831.425.7708
1428 Freedom Blvd, Watsonville. 831.786.1970
Lighthouse Bank
111 Mission St, Santa Cruz. 831.600.4000
BEST Mani/Pedi
Oasis Hair and Skin
1664 Soquel Dr, Santa Cruz. 831.464.8550
Tracy’s Nails
1420 41st Ave, Capitola. 831.462.2292
Union Nail Salon
15541 Union Ave, Los Gatos. 408.371.3293
BEST Men’s Clothing
Macy’s
1865 41st Ave, Capitola. 831.621.3333
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
Ross
650 River St, Santa Cruz. 831.423.0551
1955 41st Ave, Capitola. 831.479.4224
BEST Musical Instruments
Sylvan Music
1521 Mission St, Santa Cruz. 831.427.1917
The Starving Musician
1400 Ocean St, Santa Cruz. 831.426.1975
Union Grove
1003 Pacific Ave, Santa Cruz. 831.427.0670
BEST Pet Store
Pet Pals
3660 Soquel Dr, Soquel. 831.464.8775
Pet Smart
490 River ST, Santa Cruz. 831.429.2780
Trop Aquarium
849 Almar Ave #B, Santa Cruz. 831.429.1242
BEST Piercing Studio
Staircase
628 Ocean St, Santa Cruz. 831.425.7644
52 Front St, Santa Cruz. 831.454.0344
Way Body Arts
1010 Fair Ave #D, Santa Cruz. 831.676.8048
True Art
1430 Soquel Ave, Santa Cruz. 831.426.8783
BEST Portrait Photographer
Benjamin DiCaprio
www.benjamindicaprio.com
Larry’s Photography
1612 Mission St, Santa Cruz. 831.423.2815
rr jones
www.rrjones.com
BEST Record/CD Store
Streetlight Records
939 Pacific Ave, Santa Cruz. 831.421.9200
Logos
1117 Pacific Ave, Santa Cruz. 831.427.5100
Metamusic
320 Cedar St, Santa Cruz. 831.466.9027
BEST Roofers
Knox Roofing
46 El Pueblo Rd A, Scotts Valley. 831.706.2124
Turk the Roofer
3330 Gross Rd, Santa Cruz. 831.479.9653
Shelton Roofing
1245 Thompson Ave, Santa Cruz. 831.464.4120
BEST Seamstress/Tailor
A Better Fit
1515 Capitola Rd #B, Santa Cruz. 831.479.9453
Sew Sew Maria
285 Water St, Santa Cruz. 831.479.9534
Porter Tailor & Cleaner
4630 W Walnut St, #C, Soquel. 831.464.3910
BEST Shoe Store
Sockshop & Shoe Company
1515 Pacific Ave, Santa Cruz. 831.429.6101
Bunny’s
1350 Pacific Ave, Santa Cruz. 831.423.3824
7000 Soquel Dr #3, Aptos. 831.662.2730
Old School Shoes
1017 Pacific Ave, Santa Cruz. 831.423.2700
BEST Solar Company
Solar Technologies
619 Soquel Ave, Santa Cruz. 831.421.0440
Real Goods Solar
1115 Thompson Ave, #1, Santa Cruz. 831.477.0943
Suns Up Solar
224 Dufour St, Santa Cruz. 831.458.0203
BEST Tanning
Tanner’s Cove
245 Mt. Hermon Rd #D, Scotts Valley. 831.438.6501
1420 41st Ave, Capitola. 831.475.8267
1437 Main St, Watsonville. 831.761.8267
Paradise Tanning
3555 Clares St, Capitola. 831.426.7985
Tan Line
849 Soquel Ave, Santa Cruz. 831.426.4040
BEST Tattoo Studio
Staircase
628 Ocean St, Santa Cruz. 831.425.7644
52 Front St, Santa Cruz. 831.454.0344
O’Reilly’s Tattoo
1108 Mission St, Santa CRuz. 831.425.7690
Chimera Tattoo
1010 Fair Ave #D, Santa Cruz. 831.426.8876
BEST Thrift Store
Goodwill
204 Union St, Santa Cruz. 831.423.1078
1550 41st Ave, Capitola. 831.462.1300
103 Whispering Pines Dr, Scotts Valley. 831.430.9029
470 Main St, Watsonville. 831.722.2376
Front Street Thrift
521 Front St, Santa Cruz. 831.429.6975
Salvation Army
812 Pacific Ave, Santa Cruz. 831.429.8118
3100 Bean Creek Rd, Scotts Valley. 831.461.2000
29 Bishop St #A, Watsonville. 831.724.0943
23 E. Lake Ave, Watsonville. 831.728.4712
112 Grant St, Watsonville. 831.724.3922
BEST Toy Store (kids)
Kaleidescope
828 Bay Ave, Capitola. 831.475.0210
Lolly Tree
1101 Pacific Ave, Santa Cruz. 831.713.5136
Toys R Us
1660 Commercial Way, Santa Cruz. 831.479.4296
BEST Veterinarian
Westside Animal Hospital
411 Laurel St, Santa Cruz. 831.427.2239
Dr. Hannah Good
Housecalls only. 831.427.2077
All Pets
1226 Soquel Ave, #B, Santa Cruz. 831.425.0945
BEST Vintage Clothing
Moon Zoom
813 Pacific Ave, Santa Cruz. 831.423.8500
Cognito
821 Pacific Ave, Santa Cruz. 831.426.5414
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
BEST Waxing
European Wax
1955 41st Ave B7, Capitola. 831.477.9331
Bubble Lounge
110 Cooper St, Santa Cruz. 831.427.3600
Farmacy
1101 Pacific Ave, Santa Cruz. 831.426.3276
BEST Women’s Clothing
Pacific Trading Co.
1224 Pacific Ave, Santa Cruz. 831.423.3349
504 Bay Ave, Capitola. 831.476.6109
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
The Daisy
1601 41st Ave, Capitola. 831.462.3686
