Zach Friend Adjusts to County Seat

Zach Friend Adjusts to County Seat

New county supervisor Zach Friend has some experience that sometimes comes in handy in his new job. He used to be a rock star. “You learn to market,” says Friend, the former guitarist for Santa Cruz band Blueprint. In 2005, Friend and the band won Metro Santa Cruz’s Gold Awards for best musician, best album and best band.

Continue Reading →

Aptos Neighbors Worry About Safeway Growth

Rodney Hoffer says Safeway is more concerned about the look of its proposed megastore than local residents’ concerns. (Chip Scheuer)

If Safeway goes through with plans to nearly double its Aptos store’s size, Rodney Hoffer says the possible megamarket-to-be would look “real nice.” The most recent sketches show brown wooden timbers and stilts to give the one-stop shopping destination somewhat of a mountain-cabin atmosphere. “At least it’s it not going to look like a box like the one on 41st Avenue,” says Hoffer, owner of Ace Hardware, currently in the Rancho Del Mar complex, which Safeway bought this year.

Continue Reading →