A Sustainable Biz Model for Santa Cruz Clothier

Jaylyn Brendlen models a Doja T-shirt at her Portola Road storefront. Photo by Curtis Cartier.

In November 2008, Jaylyn Brendlen finally decided to live her dream and start her own clothing company. There was just one problem: how to do it without exploiting children, women or the people of a third world country. So she decided to begin her own venture and do things differently. Doja—which stands for Defining Our Jobs as Americans—is a clothing company based on a sustainable model, using materials grown and produced in the United States as well as American labor, with the goal of supporting the economy and improving manufacturing standards in the clothing industry.

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Santa Cruz Hatchery to Release Fish Early

New measures to protect salmon from post-Lockheed fire mudslides

The Monterey Bay Salmon and Trout Project is planning to release 23,000 steelhead trout into the San Lorenzo River and Scott Creek, four months ahead of schedule this year. The fish are normally released in April. At the same time, 1,000 coho salmon have been transported to the National Oceanic and Atmospheric Administration’s laboratory at Terrace Point.

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