New Leaf founder affirms commitment to local values and KSCO General Manager responds to Steve Trujillo.
True to Our Roots
The brief “Market Value” (Nov. 20) expressed a concern that New Leaf Community Markets is going to change as a result of joining New Seasons Market as a wholly owned subsidiary. One reason we chose to partner with New Seasons Market, a company who shares our values, is so that we can continue doing exactly what we are doing now: providing customers with the best locally grown organic foods, and supporting our community while maintaining sustainable growth. New Leaf will continue to operate independently and will be managed locally by myself and Rex Stewart, and we foresee no change in the types of products we offer. New Leaf is and always will be a locally focused grocer. Local is defined by our relationships with the people we do business with, and the sense of community we create in our stores and neighborhoods. We know our customers and take care of their needs. We source and sell the best seasonal ingredients and “local finds” from nearby farmers and food producers. We hire directly from the neighborhood and treat our employees well.
We see a lot of good coming from the synergies that will benefit our employees and the communities we serve. New Seasons Market is the only grocer besides New Leaf that’s a B Corporation, which means they place as much value on taking care of their staff, the community and the environment as they do on growing and operating their business. And they give 10% of profits to community nonprofits. They are people you’d like to know.
Scott Roseman
Founder and co-owner,
New Leaf Community Markets
Santa Cruz
Have a Say
Re: “Lessons Learned?” (Letters, Nov. 20): KSCO’s owners, management, staff, hosts, callers and listeners read with interest Steve Trujillo’s rant about KSCO—a rant within a rant that also included references to the poor, people of color, First Amendment, SCC Board of Trustees, SCCS adult education, Norteños, Sureños, and oh yes, Bruce McPherson’s family history.
“What,” we all wondered, “is Mr. Trujillo ranting about?” If Mr. Trujillo were to listen to KSCO, he would hear nearly a hundred of his fellow citizens—of all colors, ages and faiths—hosting over a hundred hours of local programming every week, on every subject under the sun, from every perspective imaginable.
As one of the last locally owned radio stations in America—one populated by real people—we are zealous in allowing the community to have its say, and so invite Mr. Trujillo to join us by tuning in, and calling in, and even coming in to KSCO.
Michael Olson
General Manager, KSCO
Santa Cruz
Branding Irony
Re: “Re-Branding Santa Cruz” (Currents, Nov. 20): Was most impressed in your story of re-branding Santa Cruz that we NEED rebranding, that we have an EXECUTIVE director of a business council (on top of the CEO of our visitor council, our EXECUTIVE director of our—my—Downtown Association, and, I can only assume, the EXECUTIVE director of our Chamber of Commerce). It frightens me to think that EXECUTIVE means that all these six-figure tax-subsidized figures have untold subordinates…astounding to hear that they think that Santa Cruz with a world class university (unmentioned though the largest employer in the county), world class ocean and mountain environments, a world leader in sustainable agriculture…needs RE-BRANDING…I guess if they put an ad in Sunset or the L.A. Times they wouldn't know what to say…not much ad money left after paying their salaries.
Paul Cocking
Santa Cruz
FROM THE WEB
Listen and Learn
Re: “Dr. Motyka's Functional Medicine” (Wellness, Nov. 13): Dr. Dawn is a great doctor, who also has graced KUSP with her knowledge every Saturday. I enjoy listening as I learn so much from what she shares. Thank you Dr. Dawn for all that you do for the community. Here is a dragonfly kiss for ya.
Ella Seneres
