Book Stores in Santa Cruz
As hard copy books become increasingly electronic, book stores have found it difficult to survive. Many of the enduring Santa Cruz book stores have been able to hang on because they know the communities in which they operate and cater to their specific needs while simultaneously adapting to new media and technology. Many Santa Cruz book stores also maintain their flow of customers by hosting special events within the store, such as special release events for popular titles and Q & A’s with authors that have followings in the area.
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